The adidas Originals Superstar, first crafted for basketball in 1969, has evolved through hip hop, skate culture, and high fashion. In mid-2026, it’s entering a new era where time doesn’t matter. The campaign features Samuel L. Jackson at the forefront, journeying through the surreal Hotel Superstar to find his perfect pair. This unique space, where rooms open up to diverse creative worlds, captures the timeless essence of the Superstar.
Photographer and filmmaker Thibaut Grevet directs the visual story, turning the hotel into a metaphor of boundless creativity. As Jackson roams, he meets cultural icons like JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. Each icon channels the Superstar spirit uniquely, weaving together influences from fashion, music, sports, and art.
This season, adidas Originals reinvents the Superstar while staying true to its roots. The timeless black and white palette is enhanced with vibrant red details. Subtle tone and texture tweaks result in a cleaner, modern finish, merging sports heritage with contemporary fashion.
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