Justin Bieber has tapped his wife, Hailey Bieber, to be the face of his new fashion label, SKYLRK. Released on February 13, the collection features limited-edition pieces co-created by the couple, available through the brand’s website.
Hailey not only stars in the campaign but also contributed creatively. Shot by Hugo Comte, the campaign showcases her in standout pieces like leather jackets, accessories, footwear, and coordinated loungewear. The visuals emphasize a minimalist aesthetic with layered silhouettes, presenting a clean narrative.
The highlight of the collection is the leather jackets inspired by Hailey’s style, particularly the HB Hooded Leather Jacket and the HB Leather Jacket. These structured silhouettes align with Hailey’s vision, hinted at last April, when she described working on her “favorite jacket of all time” for the label.
SKYLRK’s collection merges its minimalist approach with Hailey’s off-duty vibe, offering pieces crafted for everyday wear. After the online launch, early previews happened at the brand’s Tokyo pop-up last December, creating noise before the official release.
The couple, married since 2018 and parents to Jack Blues since 2024, underscores the importance of collaboration in both personal and professional spheres. At Vogue Australia’s Forces of Fashion event, Hailey highlighted the significance of mutual support, noting Justin’s active role in their family.
With this collection, SKYLRK presents fresh limited-edition pieces and cements its brand ethos built on collaboration, blending personal and fashion narratives seamlessly.
For more updates, stay tuned to VZN.
