Louis Vuitton is known for weaving the spirit of travel into its identity. From its beginnings in 1854 as a luggage brand, the company has always embraced wanderlust. This ethos shines through in their latest campaign, tagged The Art of Travel. Pharrell Williams emphasizes, “We make fashion, but we’re a house of travel.” Inspired by his visits to India, the Louis Vuitton SS26 collection highlights this legacy.
The campaign dropped on January 6, uniting brand ambassadors Jeremy Allen White and Pusha T for the first time. Captured by photographer Drew Vickers, it includes roads, railways, and breathtaking vistas. Each image is a tribute to the journey — showcasing moments both grand and intimate as seen from different perspectives like trains, vans, or simply by foot.
The photos capture White gazing thoughtfully through a train window with his leather bag, while Pusha T sits waiting, anticipating his own journey. According to the campaign team, these images draw from Pharrell’s experiences in Mumbai and the distinct style observed there. The collection boasts lively hues that mirror the vibrant local environment.
Back in June 2025, Pharrell collaborated with Indian architect Bijoy Jain of Studio Mumbai to design the SS26 show set. Held near Paris’ Centre Pompidou, the venue featured a massive wooden setup shaped like Snakes & Ladders. Set against India’s sensory backdrop, pieces like Pusha T’s ecru travel suit reflect the collection’s theme.
For a comprehensive look at the entire SS26 men’s collection, explore the gallery above. Stay tuned to VZN for more cultural and fashion insights.
