The balletcore trend is here to stay, and Jordan Brand is stepping up with an exciting new release—the Jordan Pointe silhouette. Dropping in a “Hyper Royal” colorway for Spring 2026, this women’s exclusive takes inspiration from classic pointe shoes, marking a big shift from Jordan’s usual basketball designs.
Design Breakdown
The Jordan Pointe “Hyper Royal” showcases premium leather in two elegant blue shades. The deeper Hyper Royal hue wraps the lower section with a wavy pattern, while a lighter Royal Pulse graces the upper, offering depth without the fuss. The minimal branding, including a small Jumpman logo on the ankle and strap tab, keeps things classy. The nod to traditional pointe heels is evident in the arched midsole and outsole in matching blues.
Featuring a Velcro strap across the midfoot, the sneaker combines elegance and practicality. Blue satin ribbons threaded through hidden eyestays echo ballet laces, transforming the sneaker into a statement piece.
Product Details
- Name: Jordan Pointe “Hyper Royal”
- Colorway: Hyper Royal/Royal Pulse-Old Royal-Hyper Royal
- SKU: IB8597-400
- Price: $125 USD
- Release: Spring 2026
- Availability: Nike
Jordan Brand’s Strategic Shift
This launch is timely, as Jordan Brand innovates under president Sarah Mensah. Taking charge in 2023, Mensah’s goal: expand beyond Michael Jordan’s shadow while respecting his iconic legacy. The focus on female athletes is key, with WNBA star Napheesa Collier joining Jordan Brand, driven by its commitment to women’s basketball.
The brand’s female-focused Jordan Heir series debuted last year, showcasing its dedication to inclusivity. Mensah notes that female athletes have the freedom to define their greatness—an ethos reflected in the lifestyle-driven Jordan Pointe.
With Nike’s parent company pivoting under CEO Elliott Hill, Jordan Brand’s role in this transition is crucial. While sales have dipped recently, the women’s market is a growth opportunity. Today’s youth view the Jumpman logo as a symbol of modern design rather than just basketball heritage.
Priced at $125, the Jordan Pointe offers an inviting entry into the realm of balletcore, enticing those drawn to Jordan Brand’s sleek design without the basketball ties. For more updates, stay tuned to VZN.
