The noise around Off-White and Jordan Brand is heating up again, hinting at an exciting release on the horizon. We’re talking about a fresh take on the iconic Air Jordan 1, expected to drop in 2025. While exact details are still under wraps, whispers suggest a tribute to Virgil Abloh’s groundbreaking design from 2016.
Back in the day, Abloh took an X-Acto knife to an off-the-shelf Air Jordan 1, creating a deconstructed pair adorned with tape and bold “AIR BAG” lettering. This led to the legendary 2017 collection known as “The Ten.” This upcoming release reportedly channels that same innovative spirit.
The timing is intriguing, given the recent changes at both Off-White and Nike. LVMH recently sold Off-White LLC to Bluestar Alliance, sparking questions about the brand’s direction. Meanwhile, Nike is undergoing leadership shifts with Elliott Hill as its new CEO and the return of Frank Cooke, a key figure in past Off-White collaborations.
Mark your calendars for Holiday 2025, as this new Air Jordan 1 High OG is said to debut on SNKRS and select retailers. However, new updates reveal a slightly altered timeline and a redesign. The sneaker, now dubbed “Alaska,” nods to Abloh’s creative studio, Alaska Alaska.
Recently, Hiroshi Fujiwara showcased an updated version at the “Virgil Abloh: The Codes” exhibition in Paris. Sporting the “V.A.A. for NIKE” branding, this iteration indicates a pivot to Virgil Abloh Archive collaboration, possibly shifting the launch to early 2026.
The first look at the packaging reveals signature Abloh cutouts and a zine titled “MODERNISM IS NOT NEW.” Set to release on March 28, 2026, these kicks will retail for $230 USD. For more fresh releases and style updates, keep it locked to VZN.
