Jerry Lorenzo’s chapter with adidas Athletics is closing. As shared by Lorenzo, their partnership will come to an end this December, with both parties agreeing not to renew. His journey with Fear of God Athletics introduced a range of footwear, apparel, and accessories that merged performance with the brand’s signature style. Despite some criticism from fans, these creations boosted adidas Basketball’s image and paved the way for designs like the Anthony Edwards 2 and Harden Vol. 10.
Lorenzo candidly admitted that the Basketball I series didn’t hit the mark he aimed for, leaning more into fashion than functionality. In a chat with Hughes, he hinted that development issues arose due to mixed signals from adidas’ design teams regarding wear-test results. The difference in timelines also played a role — while Lorenzo is content to wait to perfect a product, adidas has to balance demand and release schedules.
Recently, Lorenzo sported his Basketball III design at a Chicago Bulls game, hinting at an upcoming release on adidas.com, signaling the project’s end.
Lorenzo’s impact on adidas remains significant, a testament to creative vision even if it didn’t fully materialize. For more on this evolving story, keep up with VZN.
