Max Verstappen recently took home the trophy at the FORMULA 1 LAS VEGAS GRAND PRIX 2025. This prestigious moment saw the trophy housed in a Louis Vuitton Trophy Trunk, making a statement in the world of global racing culture. During a week when Louis Vuitton shone brightly on the racing scene, this event marked the 22nd race of the season and celebrated the 23rd trunk crafted through their exciting partnership with Formula 1.
The trophy trunk took center stage on the starting grid, was present during the national anthem, and played a key role in Verstappen’s podium ceremony. A refreshed graphic signature from Louis Vuitton adorned the circuit, showcasing a special logo treatment created just for this collaboration. Extending their timeless message, “Victory Travels in Vuitton,” the Maison continues its legacy of crafting trunks for high-profile competitions. These pieces have held trophies for events like the FIFA World Cup, Davis Cup, League of Legends, Roland Garros, and even the NBA.
Throughout the Las Vegas race week, Louis Vuitton highlighted the unique spirit of the city. The event spanned from November 20th to 22nd, aligning with Formula 1’s 75th anniversary. The trunk’s graphic logo brought speed and vibrancy to the track, resonating with the lively atmosphere of the Strip.
Louis Vuitton and Formula 1 pushed boundaries with a unified approach at this Grand Prix. The Trophy Trunk showcased the iconic Monogram, and included a “V” symbolizing both “Victory” and “Vuitton.” The black and white Damier design paid homage to the sport’s finish line motif. These trunks, manufactured at the historic Asnières workshop, continue the legacy started by Georges Vuitton in 1897. Today, each trunk is meticulously crafted by two artisans, ensuring quality and tradition.
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