Noah and PUMA have unveiled their Fall/Winter 2024 collection, subtly capturing the essence of East Coast prep style while also integrating New York City’s love for urban outdoor gear. Co-founder of Noah, Brendon Babenzian, reflected on the city-dweller’s penchant for adopting outdoor attire due to its durability and rugged nature. This collaboration has led to a vibrant collection featuring tees, hoodies, outerwear, and footwear designed to seamlessly transition between city life and outdoor activities.
At the heart of the collection are cozy items like a pastel Fair Isle sweater paired with a matching tasseled beanie. These are complemented by more adventurous pieces like a green puffer vest adorned with a colorful PUMA logo. The collection is rooted in nostalgia, drawing inspiration from the striking styles of the 70s and 80s, while maintaining Noah‘s thoughtful design approach. Essentials co-branded by PUMA and Noah include graphic tees and raglan sweaters embroidered with a cougar and the distinctive PUMA cursive wordmark.
The collection’s first drop showcases the PUMA x Noah Suede Classic Mid, available in a subtle yet stylish black and blue colorway. Looking ahead, the second drop introduces a waterproof Hiker boot with GORE-TEX, becoming available on November 16. This includes a high-cut black and brown version and a low-cut white version, each featuring striking red laces and logo details on both the heel and tongue. The second release will also comprise new winter accessories, PUMA hockey jerseys, tees, and a crewneck sweater with collegiate graphics.
The first release of the PUMA x Noah FW24 collection is ready for purchase at Noah stores and its web store. It will also be available at select retailers starting October 5, with the second collection debuting on November 16.
