Moncler Genius is making waves with its immersive “City of Genius” event in Shanghai. This highly anticipated showcase will close out Shanghai Fashion Week with a mix of cutting-edge style and cultural exploration. Building on past splashy events in London featuring icons like Rick Owens and Pharrell Williams, Moncler is inviting new visionaries to explore the theme of revolutionary living.
The massive 30,000-square-meter space in Shanghai will feature the return of Japanese designer Hiroshi Fujiwara, bringing his unique touch once again. The event will also introduce fresh perspectives, with Donald Glover presenting Gilga Farm and NIGO showing off his work with Mercedes-Benz. Attendees can look forward to captivating collaborations from Palm Angels, Willow Smith, A$AP Rocky, and LuLu Li. Further adding to the artistic nitty-gritty is independent displays by Rick Owens and Jil Sander.
The campaign for this event includes Shanghai natives Leah Dou, Wing Shya, and Xu Bing, each showcasing what it means to “Live Genius” in a vibrant city. Leah Dou captures the blending of personal confidence with community spirit, emphasizing how her artistic journey is grounded in the culture and environment she’s familiar with. Wing Shya, a multi-discipline artist, speaks on how Shanghai’s youthful energy provides a strong backdrop for such a forward-thinking project. His unique perspective from both photography and art background enriches the visual language of the event.
The “City of Genius” kicks off on October 19, promising a memorable finale to Shanghai Fashion Week. For all the latest updates in culture and fashion, keep it locked to VZN.
