MARKET is setting the stage for another exciting season with its Fall/Winter 2024 collection, drawing creativity straight from nature. Known for its playful approach to streetwear, MARKET blends the tranquil vibe of the Great Outdoors with an urban edge, crafting pieces that fit seamlessly into any setting—be it an adventurous day out or a cozy night in.
This season, MARKET revisits some of its iconic silhouettes with a fresh spin that maintains their signature humor and straightforward style. The collection comes alive through a vibrant lookbook fronted by TikTok influencers Gucci Pineapple and Irene Lee, bringing youthful energy to the array of garments. An earthy palette dominates, with olive greens and camo taking center stage. The standout piece? A High Pile Fleece Quarter Zip adorned with a cheeky vintage car graphic.
Functionality meets style in the Zip-off Moraine Pants, boasting removable bottoms for a versatile vibe. Meanwhile, a camouflage pattern envelops a snug Smiley Camo Hoodie and Pants set, and the Smiley Sweater pops with a striking crosshairs design. MARKET doesn’t shy away from bold graphics, reimagining beloved motifs like the Smileys, Bears, Collegiate Arcs, “Call My Lawyer,” and “Beware of Dogs,” infusing each piece with a visual story.
The new collection will be available for purchase starting Friday, October 11, on MARKET’s official webstore and at the FISH MARKET store, located at 297 Canal St., New York, New York 10013. For more style updates and insights, keep it locked to VZN.
